Project description

The Tesco Stickers School Initiative celebrates Tesco’s donation of over 10.8 million portions of fruit and veg to schools across the UK. To bring this to life, we designed a playful series of fruit stickers that reimagine Tesco’s logo through colourful produce, turning a simple symbol into a story about healthy eating and community impact. The stickers have also become part of Tesco’s brand guidelines, now used in-store to communicate the initiative and its ongoing impact.