Out of the blue – Miguel Sousa

IKEA
Out of the blue

Tesco food
Brand

Tesco food
Brand

Role: Senior designer
Mother London 2020

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

Even the smallest changes can magically transform our everyday lives at home in wonderfully unexpected ways. IKEA’s iconic blue bag, which we all know and love, brings a whole range of items out to help make the world a better place – or at least a less boring one.

48s

20073-162-B4-BBQueen-DPS-EN

20073-162-B4-Gardening-FP

20073-162-B4-Tiki-Party-FP

20073-162-B4-Deco-FP

20073-162-B4-Tea-Party-DPS-EN

203_billboard_urban_poster_mockup

148_urban_poster_mockup-crop

138_urban_poster_mockup

152_billboard_urban_poster_mockup

Tesco iconsTesco

Bundles of joyBurger king

Finger Lickin’GoodKFC

Commit to NothingSun & Sand Sports

Tesco foodBrand platform

Rang-tanGreenpeace

Together ApartStella Artois

Gravy candleKFC

A Shirt’s for Life.Paddy Power

Bags for lifeTesco

Simp wineM*therfukery

The imitation jarHellmann's

Make Time for The Life ArtoisStella Artois

Make your playDoritos

IKEA x VIRGILIKEA

Defiant DancerMother London

KFCHILLSocial / Mobile

Twisted toys5Rights

Out of the blueIKEA

IKEA x SonosIKEA