Out of the blue – Miguel Sousa

IKEA
Out of the blue

Tesco food
Brand

Tesco food
Brand

Role: Senior designer
Mother London 2020

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

Even the smallest changes can magically transform our everyday lives at home in wonderfully unexpected ways. IKEA’s iconic blue bag, which we all know and love, brings a whole range of items out to help make the world a better place – or at least a less boring one.

48s

20073-162-B4-BBQueen-DPS-EN

20073-162-B4-Gardening-FP

20073-162-B4-Tiki-Party-FP

20073-162-B4-Deco-FP

20073-162-B4-Tea-Party-DPS-EN

203_billboard_urban_poster_mockup

148_urban_poster_mockup-crop

138_urban_poster_mockup

152_billboard_urban_poster_mockup

Tesco iconsTesco

Bundles of joyBurger king

Finger Lickin’GoodKFC

Missing peopleBased on a true story

Commit to NothingSun & Sand Sports

Tesco basketsooh

Tesco foodBrand platform

Gravy candleKFC

Haagen-dazs sticksOOH

Together ApartStella Artois

Tesco receiptsOOH

Rang-tanGreenpeace

Bags for lifeTesco

A Shirt’s for Life.Paddy Power

Tesco stickersBrand campaign

Simp wineM*therfukery

The imitation jarHellmann's

Make Time for The Life ArtoisStella Artois

Make your playDoritos

IKEA x VIRGILIKEA

Out of the blueIKEA

KFCHILLSocial / Mobile

Defiant DancerMother London

Twisted toys5Rights

IKEA x SonosIKEA