Paddy Power
Shirts for life

Burger king
Bundles of Joy

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

A cheeky campaign celebrating the highs and lows of being a football fan, with bold billboards taking playful digs at top clubs like “Trophies Not Included” (Tottenham). I led the design direction, attended the shoot, and oversaw retouching and art direction to bring Paddy Power’s irreverent humor to life.

PaddyPower_Tottenham_9x16Mockup
POST1-ManU
POST2-Newcastle
PaddyPower_TMan-city_9x16Mockup
27f3b9ef-c74f-43af-943b-40e7f6d60281
POST3-Liverpool
PP_6Sheets-05
PP_6S_BBH_PaddyPower_MANCHESTER_CITY_0138_HERO_v6_with_badge_RGB-v3
PP_6Sheets-03
6S-ARSENAL-OOH
6S-NEW-CASTLE-OOH
6S-MAN-UNITED-OOH
SEQUENCE-SPURTS-OOH
pp 6s insta copy 2@2x-100
pp 6s insta copy 3@2x-100