A Shirt’s for Life. – Miguel Sousa

Paddy Power
Shirts for life

Tesco food
Brand

Tesco food
Brand

Role: Design Director
BBh London 2024
W/ Luke Till

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

A cheeky campaign celebrating the highs and lows of being a football fan, with bold billboards taking playful digs at top clubs like “Trophies Not Included” (Tottenham). I led the design direction, attended the shoot, and oversaw retouching and art direction to bring Paddy Power’s irreverent humor to life.

PaddyPower_Tottenham_9x16Mockup

POST1-ManU

POST2-Newcastle

PaddyPower_TMan-city_9x16Mockup

27f3b9ef-c74f-43af-943b-40e7f6d60281

POST3-Liverpool

PP_ManCity_D48_720x384px

PP_Liverpool_D48_864x432px

PP_TOTTENHAM_D48_864x432px

PP_ARSENAL_D48_864x432px

PP_NEWCASTLE_D48_864x432px

PP_man-united_D48_864x432px

PP_6Sheets-05

PP_6S_BBH_PaddyPower_MANCHESTER_CITY_0138_HERO_v6_with_badge_RGB-v3

PP_6Sheets-03

6S-ARSENAL-OOH

6S-NEW-CASTLE-OOH

6S-MAN-UNITED-OOH

SEQUENCE-SPURTS-OOH

pp 6s insta copy 2@2x-100

pp 6s insta copy 3@2x-100

Tesco iconsTesco

Bundles of joyBurger king

Finger Lickin’GoodKFC

Missing peopleBased on a true story

Commit to NothingSun & Sand Sports

Tesco basketsooh

Tesco foodBrand platform

Gravy candleKFC

Haagen-dazs sticksOOH

Together ApartStella Artois

Tesco receiptsOOH

Rang-tanGreenpeace

Bags for lifeTesco

A Shirt’s for Life.Paddy Power

Tesco stickersBrand campaign

Simp wineM*therfukery

The imitation jarHellmann's

Make Time for The Life ArtoisStella Artois

Make your playDoritos

IKEA x VIRGILIKEA

Out of the blueIKEA

KFCHILLSocial / Mobile

Defiant DancerMother London

Twisted toys5Rights

IKEA x SonosIKEA