Tesco bags
Tesco food
Brand
Tesco food
Brand
Role: Design Director
BBh London 2025
Role: Design Director
BBh London 2024
Role: Design Director
BBh London 2024
Project description
Tesco "Bag for Life – It’s Everything" Campaign. Tesco’s campaign reimagines its iconic Bag for Life as a symbol of everyday moments and sustainability. Using humor and relatable storytelling across multiple platforms, it highlights the bag’s versatility while reinforcing Tesco’s eco-friendly commitment.
Tesco iconsTesco
An ObsessionBold Bean Co
Bundles of joyBurger king
Missing peopleBased on a true story
Commit to NothingSun & Sand Sports
Tesco foodBrand platform
Together ApartStella Artois
Rang-tanGreenpeace
Gravy candleKFC
Bags for lifeTesco
A Shirt’s for Life.Paddy Power
The imitation jarHellmann's
Tesco stickersBrand campaign
Out of the blueIKEA
Make Time for The Life ArtoisStella Artois
Make your playDoritos
IKEA x VIRGILIKEA
Simp wineM*therfukery
KFCHILLSocial / Mobile
KFC ClashKFC
Defiant DancerMother London
Twisted toys5Rights
IKEA x SonosIKEA
KFC XmasKFC