Role: Design Director
BBh London 2025
Role: Design Director
BBh London 2024
Role: Design Director
BBh London 2024
Project description
Tesco "Bag for Life – It’s Everything" Campaign. Tesco’s campaign reimagines its iconic Bag for Life as a symbol of everyday moments and sustainability. Using humor and relatable storytelling across multiple platforms, it highlights the bag’s versatility while reinforcing Tesco’s eco-friendly commitment.
Tesco iconsTesco
Bundles of joyBurger king
Commit to NothingSun & Sand Sports
Tesco foodBrand platform
Rang-tanGreenpeace
Together ApartStella Artois
Gravy candleKFC
A Shirt’s for Life.Paddy Power
Bags for lifeTesco
Simp wineM*therfukery
The imitation jarHellmann's
Make Time for The Life ArtoisStella Artois
Make your playDoritos
IKEA x VIRGILIKEA
Defiant DancerMother London
KFC ClashKFC
KFCHILLSocial / Mobile
Twisted toys5Rights
Out of the blueIKEA
IKEA x SonosIKEA
KFC XmasKFC