IKEA x
Virgil Abloh

Tesco food
Brand

Tesco food
Brand

Role: Art direction / Concepting
W / Lucas Reis
Mother London 2020

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

To celebrate the launch of its highly anticipated MARKERAD collection, in collaboration with fashion designer and Louis Vuitton’s creative director Virgil Abloh, IKEA created an OOH campaign to announce it.

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