IKEA x
Virgil Abloh

Role: Art direction / Concepting
W / Lucas Reis
Mother London 2020

Project description

To celebrate the launch of its highly anticipated MARKERAD collection, in collaboration with fashion designer and Louis Vuitton’s creative director Virgil Abloh, IKEA created an OOH campaign to announce it.

ikea-website-cover-01-1
ikea-website-cover-01-1
ikea-website-cover-01-1
ikea-website-cover-01-2
ikea-x-virgil-abloh-posters-1
Virgil-Abloh-4-Sheet-V3_low
Virgil-Abloh-4-Sheet-V32_low
Virgil-Abloh-4-Sheet-V33_low
Virgil-Abloh-4-Sheet-V34_low
godaddy_2020_billboard_03
32440005
32420006
DSCF1402-2

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