Simp wine

Tesco food
Brand

Tesco food
Brand

Role: Art direction / illustration
Mother London 2023
Motherfuckery

Role: Art direction / illustration
Mother London 2023
Motherfuckery

Role: Design Director
BBh London 2024

Role: Design Director
BBh London 2024

Project description

Led art direction, design and illustration of “Simp Wine,” Emilie Rae’s foot fetish Cabernet Sauvignon, crafting custom typographic lettering and playful foot illustrations to bring the cheeky “Artisanal Simpism” concept to life across every label and graphic.

Web
simp wine process 2
simp wine process
Simp_Wine_Pink_Packshot_1920x1080
Simp_Wine_Foot_Packshot_1920x1080
Simp_Wine_Bottle_Grab 1920×1080
Simp_Wine_Emilie_1_1920x1920
Simp_Wine_Emilie_1_1920x1920
Simp_Wine_Pour_1920x1080

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