Tesco food
Brand
Tesco food
Brand
Tesco food
Brand
Role: Design Direction / Creative direction
BHH London 2025
ACD / Luke Till
EDC / Felipe S. Guimaraes
Role: Design Direction / Creative direction
BHH London 2025
ACD / Luke Till
EDC / Felipe S. Guimaraes
Role: Design Direction / Creative direction
BHH London 2025
ACD / Luke Till
EDC / Felipe S. Guimaraes
Role: Design Direction / Creative direction
BHH London 2025
ACD / Luke Till
EDC / Felipe S. Guimaraes
Role: Design Direction / Creative direction
BHH London 2025
ACD / Luke Till
EDC / Felipe S. Guimaraes
Project description
It's Not A Little Thing. It's Everything.
We developed a new brand platform for Tesco that puts food quality at the heart of the conversation. Moving away from previous messaging, this campaign elevates simple yet amazing ingredients, showing how they transform into delicious meals. Through bold visuals and emotionally resonant storytelling, we reposition Tesco as a brand that champions great food, reinforcing confidence in the quality of every product.
Tesco iconsTesco
An ObsessionBold Bean Co
Bundles of joyBurger king
Missing peopleBased on a true story
Commit to NothingSun & Sand Sports
Tesco foodBrand platform
Together ApartStella Artois
Rang-tanGreenpeace
Bags for lifeTesco
Gravy candleKFC
A Shirt’s for Life.Paddy Power
The imitation jarHellmann's
Tesco stickersBrand campaign
Out of the blueIKEA
Make Time for The Life ArtoisStella Artois
Make your playDoritos
IKEA x VIRGILIKEA
Simp wineM*therfukery
KFCHILLSocial / Mobile
KFC ClashKFC
Defiant DancerMother London
Twisted toys5Rights
IKEA x SonosIKEA
KFC XmasKFC