Role: Art director / designer
CD Lucas and Charlie
Mother London 2021
Project description
This project started as a pitch, we owned it and produced the campaign after. Our campaign graphic style borrows from Doritos iconic shapes and colours. We want to bring to life a sense of authentic style and diversity whilst creating striking and eye-stopping visuals. Attitude and self-expression are in the smallest details, like how hands hold our product, which accessories our hand models wear, etc.
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