Doritos
Make your play

Role: Art director / designer 
CD Lucas and Charlie
Mother London 2021

Project description

This project started as a pitch, we owned it and produced the campaign after. Our campaign graphic style borrows from Doritos iconic shapes and colours. We want to bring to life a sense of authentic style and diversity whilst creating striking and eye-stopping visuals. Attitude and self-expression are in the smallest details, like how hands hold our product, which accessories our hand models wear, etc.

doritos-make-your-play-1
doritos-make-your-play-2-1
doritos-make-your-play-3-1
doritos-make-your-play-4-1
doritos-make-your-play-5b
Artboard-4
1.1-Dipping-Range
1.1-Equity
DSCF1458-1
DSCF1440
201215_Doritos_PYW_KV_Equity_CO_Gif_1

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