Doritos
Make your play

Sun and sand Sports 
Commit to nothing

Role: Design & art director 
CD Lucas and Charlie
Mother London 2021

Project description

We started with a pitch and took full ownership, producing a campaign that draws from Doritos’ iconic shapes and colors. Our graphic style aims to blend authenticity and diversity, creating visually arresting visuals that exude attitude and self-expression. From the way hands cradle our product to the choice of accessories on our models, every detail speaks volumes.

 

doritos-make-your-play-1
doritos-make-your-play-2-1
doritos-make-your-play-3-1
doritos-make-your-play-4-1
doritos-make-your-play-5b
Artboard-4
1.1-Dipping-Range
1.1-Equity
DSCF1458-1
DSCF1440
201215_Doritos_PYW_KV_Equity_CO_Gif_1

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