Role: Art direction & design
Mother London 2022
Role: Art direction & design
Mother London 2022
Project description
Sun & Sand Sports, the biggest sports retailer in the Middle East, wanted to launch their first global campaign with a bang. We realised all sports brands were yelling the same thing. Train hard, sweat, be the best, reach glory, and Gen Z was sick of hearing it. So we encouraged them to do the exact opposite: Do whatever’s fun, play one thing, and move on to the next. Commit to nothing.
Film teasers title design.
Design process of the key visuals.
Tesco iconsTesco
Bundles of joyBurger king
Commit to NothingSun & Sand Sports
Tesco foodBrand platform
Together ApartStella Artois
A Shirt’s for Life.Paddy Power
Bags for lifeTesco
The imitation jarHellmann's
Gravy candleKFC
Make Time for The Life ArtoisStella Artois
Make your playDoritos
Defiant DancerMother London
KFC ClashKFC
KFCHILLSocial / Mobile
Twisted toys5Rights
IKEA x VIRGILIKEA
Out of the blueIKEA
IKEA x SonosIKEA
KFC XmasKFC