KFC It's Good
Print OOH

KFC Finger Lickin' Good
Print OOH

KFC It's Good
Print OOH

KFC It's Good
Print OOH

Role: Art direction & design
Mother London 2020
W/ Rich, Lucas, Charlie

Role: Art direction & design
Mother London 2020
W/ Rich, Lucas, Charlie

Role: Art direction & design
Mother London 2020
W/ Rich, Lucas, Charlie

Role: Art direction & design
Mother London 2020
W/ Rich, Lucas, Charlie

Role: Art direction & design
Mother London 2020
W/ Rich, Lucas, Charlie

Project description

When you’ve had your hands full of the Colonel’s Original Recipe chicken, there’s really only one thing to do… This KFC print campaign brings the "Finger Lickin' Good" slogan to life in a bold, visually striking way. The out-of-home posters feature intimate close-ups of diverse individuals savoring the post-meal finger lick, capturing the sensory satisfaction of KFC's taste. Using tight crops and naturalistic lighting, these images create a slightly unsettling yet captivating visual experience that embodies the brand's iconic slogan in a memorable, provocative manner.

Untitled-3
KFC-its-good-photos-sequence-2
6
6s-Street-Night-square
6s-Underground-square
KFC-its-good-photos-sequence-1-1
5
7
KFC-ITS-GOOD-1-COVER

And just gonna leave this here.

DSCF9128
DSCF9080

An ObsessionBold Bean Co

Bundles of joyBurger king

Missing peopleBased on a true story

Commit to NothingSun & Sand Sports

Tesco foodBrand platform

Together ApartStella Artois

Rang-tanGreenpeace

The imitation jarHellmann's

Tesco stickersBrand campaign

Simp wineM*therfukery

KFCHILLSocial / Mobile

Defiant DancerMother London

Twisted toys5Rights