Role: Design Director
BBh London 2024
Role: Design Director
BBh London 2024
Role: Design Director
BBh London 2024
Project description
In the "ICONS" OOH campaign for Tesco, the brand replaces its famous logo with fresh produce that spells out T-E-S-C-O. Each item highlights Tesco's commitment to quality food, showing that the brand is so iconic, its logo isn’t needed. Created at BBH London to elevate Tesco’s image, the design celebrates freshness and simplicity.
Tesco iconsTesco
Bundles of joyBurger king
Commit to NothingSun & Sand Sports
Together ApartStella Artois
The imitation jarHellmann's
Gravy candleKFC
Make Time for The Life ArtoisStella Artois
Make your playDoritos
Defiant DancerMother London
KFC ClashKFC
KFCHILLSocial / Mobile
Twisted toys5Rights
IKEA x VIRGILIKEA
Out of the blueIKEA
IKEA x SonosIKEA
KFC XmasKFC