Tesco Icons

Tesco Icons

Tesco Icons

Tesco Icons 

Role: Design Director
BBh London 2024
W / Luke Till

Role: Design Director
BBh London 2024
W / Luke Till

Role: Design Director
BBh London 2024
W / Luke Till

Role: Design Director
BBh London 2024
W / Luke Till

Project description

In the "ICONS" OOH campaign for Tesco, the brand replaces its famous logo with fresh produce that spells out T-E-S-C-O. Each item highlights Tesco's commitment to quality food, showing that the brand is so iconic, its logo isn’t needed. Created at BBH London to elevate Tesco’s image, the design celebrates freshness and simplicity.

tesco_iconic_6 v2
Artboard 5tesco icons_
Artboard 6 copytesco icons_
tesco_iconic_3
Artboard 4tesco icons_
Artboard 3tesco icons_
tesco_iconic_5-v2
Artboard 7tesco icons_
Artboard 8tesco icons_
tesco_iconic_4
Artboard 10tesco icons_
Artboard 9tesco icons_
tesco_iconic_1-v2
Artboard 1tesco icons_
Artboard 2tesco icons_
UCLOSE-UP-2-b
UCLOSE-UP-4-b
UCLOSE-UP-3-b
UCLOSE-UP-1-b
tesco icons ooh 1
tesco icons ooh 2
tesco icons ooh 3
tesco icons ooh 4
TESCO-ICONS-AWARDS-2
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