Haagen-dazs
Sticks
Haagen-dazs
Sticks
Haagen-dazs
Sticks
Haagen-dazs
Sticks
Role: Design Direction
BHH London 2025
W / Luke Till - Filipe Guimaraes
Role: Design Direction
BHH London 2025
W / Luke Till - Filipe Guimaraes
Role: Design Direction
BHH London 2025
W / Luke Till - Filipe Guimaraes
Role: Design Direction
BHH London 2025
W / Luke Till - Filipe Guimarães
Project description
Häagen-Dazs “Devoured”
Developed the original concepts and stick designs, collaborating with the BBH creative team to bring this bold OOH campaign to life using an empty ice-cream stick with chocolate remnants to evoke the pleasure of Häagen-Dazs without showing the product.
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