Project description

Based on a True Story - A campaign for Missing People that challenged society's growing obsession with true crime entertainment by reminding audiences of the real people and families behind these stories. As Design Director at BBH London, I led the visual direction across the campaign, art directing and designing the print, OOH, social, and campaign assets to create a cohesive and impactful visual identity.

Gold in Film Cannes Lions 2026.

Case study