Miguel Sousa
Creative design director
London based
About
Miguel Sousa is a multidisciplinary Creative Director, designer and illustrator based in London, currently at Uncommon. With over 14 years of experience, he brings conceptual thinking and a strong design sensibility to create distinctive, award-winning work. Simple ideas, beautifully executed.
The role
Miguel Sousa is a hands-on Creative Director, designer and illustrator, leading creative work for some of the world's most recognisable brands. His approach combines conceptual thinking with a strong focus on craft, adapting to the needs of each project. Outside work, you'll often find him running & cycling through the streets and parks of London.
Professional Journey
Miguel’s creative journey began at 15, studying while working at a local photography shop and playing football. He went on to earn a degree in Graphic Design and a master’s in Illustration and Animation while running his own studio, heymikel. At 23, he won a Cannes Young Lion as an Art Director at Lola MullenLowe in Madrid, then moved to Saatchi & Saatchi, Mother London, and BBH, and now serves as Creative Director at Uncommon London. Along the way, he has worked across London, Toronto and New York. His work has earned recognition from Cannes Lions, D&AD, The One Show, and other international awards.
Work experience
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Uncommon Creative Studio
Creative director / art & design
August 2026 / Present
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BHH London
Design Director
Aug 2024 - July 2026
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Ogilvy NY / Toronto
Global Design Director - Freelance
October 2023 - Aug 2024
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Mother London
Creative Senior Designer / Art director
April 2018 - August 2023
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Saatchi & Saatchi
Senior integrated Designer
November 2015 - April 2018 / UK
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Lola mullen-lowe
Art Director / Designer
August 2013 - November 2015 / Spain
Selected clients
Burger king, Tesco, Samsung, KFC, Stella Artois, Dove, Doritos, Ikea, Uber Eats, Greenpeace, Facebook, Twitch, Innocent, Dune, Visa, Zalando, Capital one, Head & Shoulders, HSBC, Rekorderlig, Haagen Dazs, Magnum, Mattel, Cornetto, Scrabble, Hotwheels.
Education
Hyper Island
Master Class Digital Awareness
2014 - Spain
IPCA
Master degree - Illustration and Animation
2011 - 2013 / Portugal
IPCA
Communication design degree
2008 - 2011 / Portugal
Filomarketing
Technic Graphic Design III
2005 - 2008 / Portugal
Awards
D&AD 14 Awards
1 Yellow Pencil - 2 Graphite - 8 Wood - 3 Shortlist
Burger King - Bundles of Joy campaign _ 2025
The Andys Ny - Gold
British Arrows Awards - Bronze
Creative Review Annual 2025
KFC – Finger Lickin'Good _ 2021
Graphite Pencil / Press & Outdoor / Poster Advertising Campaigns
Wood Pencil / Press & Outdoor / Existing Sites Poster Advertising
Wood Pencil / Photography / Portraits
Greenpeace _ Rang-tan _ 2019
Yellow Pencil / Creativity for Good / Advertising /Brand
Wood Pencil / Film Advertising / Public Service Commercials
Wood Pencil / Impact / Campaign / Environment and Sustainability
Wood Pencil / Direct / Direct Response/Film Advertising
Wood Pencil / Animation / 2D Cel Animation
KFChill _ 2019
Shortlist / Digital Marketing / Campaign Websites / 2019
Cannes Lions
2015 - 3 Shortlist
El Ojo de Iberoamérica
2015 - 1 Gran prix
2015 - 2 gold
2015 - 2 silver
2015 - 2 Bronze
2015 - Shortlist new talent
El sol festival
2015 - Silver - Marketing direct
Cannes young lions
2015 - Gold - Print/Outdoor (Portugal)
2014 - Bronze in Print (Portugal)