Project description

The OOH and print for “Need Anything From Tesco?” turn a simple, familiar question into a clear, fully integrated brand platform that shows Tesco as more than a supermarket.

We introduced the basket as an iconic Tesco device in Tesco blue, framing each execution, with copy placed directly onto products so the answers feel immediate and human. I led the design direction and oversaw the team, keeping the system stripped back, confident, and scalable, allowing the idea to flex from everyday essentials to wider support for customers and communities.