Project description

To celebrate the Women’s Euros 2025, Tesco and BBH London turned everyday receipts into subtle messages of support for the England and Wales teams. What looked like ordinary shopping lists revealed hidden acrostic messages when read closely, bringing playful, culturally relevant fandom into OOH and digital spaces.

Project description

As Design Director, I led the craft and design direction of the campaign, shaping the visual craft behind the receipt concept. I photographed and created the receipt mockups from scratch, working closely with the BBH studio to refine every detail, ensuring the work felt authentic, precise, and ready to live convincingly in the real world.

Tesco Receipts case study